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Communication Management Approach 

 April 3, 2023

By  Dave Litten

Communication Management Approach

Communication Management Approach and How to prepare it

An effective communication management approach can only be achieved if communication class refers to information flowing out of the project and back into the project. It should also cover information internal and external to the project.

Where communication management is expected to be complex, it is helpful to consider performing stakeholder analysis first, and communication requirements must be met.

It can be helpful to categorise the different types of stakeholders, their desired relationships and critical messages.

Rather than relying on, say, just the project manager, it is best to hold a communication management workshop and invite representatives from each group or area, and use the workshop to determine the communication needs.

The Project Brief should be reviewed to determine if any corporate or programme management strategies, standards, or practices can be applied to this project.

Lessons should be sought from similar previous projects and external organisations related to communication management; some of these may already be recorded in the Lessons Log.

The Issue and Risk Registers should be reviewed to identify and act upon any risks or issues associated with communication management.

The stakeholders must first be identified and consulted to determine their information needs. This may include any desired relationships, key communication messages, and what they define as a desired outcome resulting from successful communication management.

Since this approach will always be the last one to be created, and this is deliberate, it is essential to establish the information needs resulting from the quality, risk, and change control approach.

The communication management approach document should include:

How stakeholder analysis is to be carried out
Specific communication management procedures to be followed
Any particular tools or techniques that need to be used
What records will be kept
How communication management performance will be reported
When key communication activities must occur
The roles and responsibilities to carry out communication activities

Suppose any new risks or issues related to communication management are identified. In that case, the risk and issue registers should be updated, or if appropriate, then the daily log should also be updated.

Project assurance should be used to review the Communication Management Approach, and the project board should approve either at this point or later as part of the Project Initiation Documentation.

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Dave Litten


Dave spent 25+ years as a senior project manager for UK and USA multinationals and has deep experience in project management. He now develops a wide range of Project Management Masterclasses, under the Projex Academy brand name. In addition, David runs project management training seminars across the world, and is a prolific writer on the many topics of project management.

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